Our executive team

Diana Peninger

President,
Chief Executive Officer

Diana Peninger is a corporate senior executive and entrepreneur with over 20 years of extensive international business leadership experience in industrial products, including medical devices, food ingredients, and specialty chemicals. Her expertise in chemical engineering and disruptive market innovations fuels her passion to commercialize technology that is accessible to the mass market and genuinely improves lives.

John Smothers

Executive Vice President,
Chief Operations Officer

John’s business expansion expertise spans over 35 years and 9 companies, where he has served in roles from president and partner to executive vice president and director. He is an original founder of Reproductive Solutions and takes pride in personnel development, culture-building, and relationship training. His industry experience includes life sciences and healthcare with specialties in sales, managing intellectual property, and new product development.

Stephanie Barden

Executive Vice President,
Sales and Marketing

Stephanie is an experienced commercial leader with a demonstrated history of achievement, both nationally and internationally, in complex go-to-market strategies and sales activation. Stephanie’s expertise includes nearly 20 years in the medical and pharmaceutical industry. She is passionate about connecting business growth to sales team performance and optimizes marketing strategy by elevating patient experiences.

Our science advisor

Dr. Samuel Prien

Director of Clinical and Research Laboratories, Professor at TTU Health Sciences Center

Dr. Prien has over 30 years of experience working in reproductive physiology and is actively working with medical teams to assist in treatment of infertility patients. He is a board-certified high-complexity clinical laboratory director, certified in both clinical andrology and embryology. Named a Fellow for National Academy of Inventors in 2021, Dr. Prien has published over 90 journal articles and holds five U.S. patents, 20 international patents, and three copyrights.

Our support team

Brad Reid

Director of Marketing

Brad brings over 17 years of marketing excellence and creative leadership, including multi-million dollar campaigns for Fortune Top 10 clients. Whether it’s launching a disruptive technology or educating consumers on a complex topic, Brad collaborates with teams to make any idea possible. His approach to brand-building, campaign strategy, and design is built upon audience-driven insights and strategic goals.

Raeginia Shepherd

Director of Operations

Raeginia brings a diverse background of operations experience in pharmaceutical, wound care, and cosmetic contract manufacturing industries for several leading national laboratories companies. She has served in roles spanning procurement, planning, operations, health, safety, environmental, customer service, and human resources.