Our executive team
Diana Peninger
President,
Chief Executive Officer
Diana Peninger is a corporate senior executive and entrepreneur with over 20 years of extensive international business leadership experience in industrial products, including medical devices, food ingredients, and specialty chemicals. Her expertise in chemical engineering and disruptive market innovations fuels her passion to commercialize technology that is accessible to the mass market and genuinely improves lives.
John Smothers
Executive Vice President,
Chief Operations Officer
Our science advisor
Dr. Samuel Prien
Director of Clinical and Research Laboratories, Professor at TTU Health Sciences Center
Dr. Prien has over 30 years of experience working in reproductive physiology and is actively working with medical teams to assist in treatment of infertility patients. He is a board-certified high-complexity clinical laboratory director, certified in both clinical andrology and embryology. Named a Fellow for National Academy of Inventors in 2021, Dr. Prien has published over 90 journal articles and holds five U.S. patents, 20 international patents, and three copyrights.
Our support team
Brad Reid
Director of Marketing
Brad brings over 17 years of marketing excellence and creative leadership, including multi-million dollar campaigns for Fortune Top 10 clients. Whether it’s launching a disruptive technology or educating consumers on a complex topic, Brad collaborates with teams to make any idea possible. His approach to brand-building, campaign strategy, and design is built upon audience-driven insights and strategic goals.
Raeginia Shepherd
Director of Operations
Raeginia brings a diverse background of operations experience in pharmaceutical, wound care, and cosmetic contract manufacturing industries for several leading national laboratories companies. She has served in roles spanning procurement, planning, operations, health, safety, environmental, customer service, and human resources.
